Resources for Customers

The California Consumer Privacy Act (CCPA) became law on January 1, 2020 and was the first comprehensive data privacy legislation to be enacted in the U.S. The CCPA introduces requirements for businesses handling personal data for California residents. The California Privacy Rights Act (CPRA) was a ballot initiative approved by voters in November 2020 that amended the CCPA with additional privacy protections for consumers and came into effect on January 1, 2023.  Our CCPA primer provides practical tips to help sales and marketing teams navigate CCPA regulations while using a go-to-market platform like ZoomInfo.

The General Data Protection Regulation (GDPR) is the European regulation implemented in 2018 enabling increased control of the personal data of EU citizens. Our GDPR primer provides practical tips to help sales and marketing teams navigate GDPR regulations while using a go-to-market platform like ZoomInfo.

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

CASL is the Canadian counterpart to CAN-SPAM, and governs “commercial electronic messages”, including SMS, email, and fax messages. Unlike in the U.S., before you contact a Canadian prospect, you must have either explicit or implied consent.

Get a detailed, country-specific breakdown of international marketing laws and related consent requirements by country with our interactive map and downloadable PDF.