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The landscape of Account-Based Marketing (ABM) is shifting, emerging trends and technologies are reshaping the way we engage high-value accounts. Are you ready to adapt your strategy for 2025?
In this show, our two expert guests, Julie Ledbetter and Kerensa Upchurch, will share actionable insights from their journey in building an ABM framework. Learn how to navigate the early phases of ABM and implement strategies that create lasting connections with modern buyers.
You’ll also learn the latest trends, real-world applications, and proven techniques to optimize ABM efforts and drive measurable results.
What You’ll Learn:
- Foundations of ABM in 2025 – what’s changing and how to adapt
- Actionable steps for building a high-performing ABM framework
- Lessons from our guests’ ABM journey