The Secret to Win More Deals at the Prices You Want®!
“Sell the value!” Those are the marching orders commonly given to salespeople as they are sent on a quest to hit their quotas. But how do you get buyers to look beyond price and see the true value of what you offer? Without a Sales Differentiation® strategy, the primary decision factor is price.
Join Lee Salz, bestselling author of Sales Differentiation and Sell Different!, on November 20 at 12 pm ET for a masterclass that transforms how you approach every deal. You’ll learn actionable strategies to differentiate what you sell, so prospects are compelled by the value you offer and win more deals at the prices you want®.
During this program, you’ll learn:
- Why saying “best” isn’t enough to stand out and how a well-crafted Sales Differentiation® strategy pulls focus from price to value.
- The core difference between marketing and Sales Differentiation®
- The biggest mistake salespeople make when trying to differentiate and how to avoid it
- A three-step process to find your differentiators
- A specialized five-step process to get prospects just as excited about your differentiators as you are
- An engaging prospecting strategy to disrupt complacency with buyers who say: “We’re happy with our current provider.”
And much, much more! Get ready to laugh and learn with Lee as you reimagine how to present value to your clients. Perfect for sales teams looking to elevate their win rates, reduce price objections, and win more deals at the prices you want®!