Identify and Eliminate Duplicate Data
Maintain ongoing data integrity with customizable deduplication software and record merging.
Deduplicate records across any objects
Get full control over data-merging outcomes
Enjoy complete flexibility over matching criteria
![Concept showing deduplication software at work.](https://content.zoominfo.com/wp-content/uploads/2022/04/Operations-dedupe-eliminate-duplicates1.png?w=1920&q=75)
Deduplicate Data to Lock in Complete Accounts
Set up automated matching criteria to connect leads, contacts, and accounts to their correct parent accounts.
Activate account-based selling with Lead-to-Account matching
Eliminate orphan contacts with Contact-to-Account matching
Build accurate account hierarchies with Account-to-Account matching
![Deduplicate software account-linking feature.](https://content.zoominfo.com/wp-content/uploads/2022/04/match-dedupe-complete-accounts-2.png?w=1200&q=75)