Tegus Cuts Tech Bloat, Boosts ROI with ZoomInfo Chorus

Tegus is an end-to-end research platform that combines expert insights, company filings, comprehensive KPIs, and financial data. Investors depend on Tegus to find critical insights quickly, update models, and inform investment decisions.

After almost a decade of impressive growth — including being acquired by AlphaSense for $930 million in 2024 — Tegus set its sights on optimizing its tech stack to simplify daily operations for go-to-market teams and get more out of their existing partnerships.

Here’s how they increased efficiency, cut down on tech stack bloat, and saved money with ZoomInfo.

I’m very proud to see that implementing Chorus was not only a win that didn’t slow us down, but also allowed us to free up capital for initiatives that will accelerate our teams even more.

Kayvan Dastgheib-Beheshti

Global Head of Revenue Operations & Enablement

Streamlining the Go-to-Market Engine

Recently, Tegus’ revenue operations team — led by Kayvan Dastgheib-Beheshti — took a close look at their tech stack to identify opportunities for consolidation and simplification.

They discovered that Tegus had a significant vendor spread across go-to-market solutions, including forecasting tools, sales engagement tools, conversation intelligence, and third-party data vendors – some of which doubled up on functionalities. On top of redundant tools, the company also dealt with cloud-based apps that didn’t work well together, forcing sales reps to toggle between multiple browser tabs to complete daily tasks. The added inefficiency from tech bloat frustrated reps and wasted valuable time on top of resources.

The Tegus team was already using ZoomInfo for B2B contact data and buying intent signals, but found they could get even more from the partnership by switching from a competitor to Chorus, ZoomInfo’s conversation intelligence tool. By leveraging more of ZoomInfo’s product suite, Tegus could not only save time and effort thanks to seamlessly integrated tools – they could also save some budget from tech spend and potentially divert those savings to more impactful investments.

Turning to ZoomInfo for a Comprehensive Solution

Switching to ZoomInfo Chorus from a competing solution was a clear choice to streamline Tegus’ tech stack, minimize costs, and maximize value.

As an addition to the comprehensive suite of products from ZoomInfo they already used, Chorus provided the Tegus team with all the essential functionality they needed in a conversation intelligence tool, along with the added benefits of consolidation and interoperability with their existing tools, such as:

Integrated intelligence: Combining conversation intelligence with contact and company intelligence in one product suite enables teams to see the entire relationship history for a contact or account, providing necessary context.
Better forecasting: Integrating intent signals with customer sentiments and company data allows leaders to forecast pipeline based on facts instead of hunches.
Optimized go-to-market: Access to company details and easily mineable customer conversation data makes it simpler to analyze and inform go-to-market strategies.

The next challenge that Dastgheib-Beheshti and his team faced was how to transition to Chorus with minimal process disruption.

Implementing Conversation Intelligence with Chorus

By recording calls and saving them in a searchable format,the right conversation intelligence tool is vital to multiple teams at Tegus, including sales reps, GTM leaders, product managers, and product researchers. The ops team knew a transition to Chorus would require deft change management, particularly ensuring their team’s extensive call library —containing three years of crucial data — could transfer to a new system without debilitating data loss.

“There was a fear of losing that treasure trove of customer and prospect conversations, or compromising the fidelity in the data itself,” Dastgheib-Beheshti says. However, his team knew the cost savings provided by Chorus — and the seamless transition the solution would provide — made it a compelling option.

To ensure that historical data critical to the GTM teams’ operations remained intact, they underwent an extensive curation process. “The Chorus team made it very painless for us,” Dastgheib-Beheshti says. “Documentation only gets you so far in soothing those concerns, so the ZoomInfo team spun up a Chorus Sandbox and migrated six months of our calls so we could see with our own eyes how those calls from the competitor would look in Chorus and see that we lost nothing, and it took no effort from my team.”

After the data migration, Tegus set up a team of AEs to test the platform before the broader rollout. The feedback was overwhelmingly positive: in addition to having all the information they needed, the reps found Chorus easy to use and intuitive.

Chorus’ Cost-Saving Impact

The migration paid off immediately, with a 50% reduction to Tegus’ conversation intelligence spend compared to the previous product, empowering the organization to invest more money and resources on programs that could drive sales performance, such as sales incentives. The result? A shift in focus that enhanced the GTM team’s ability to hit their goals– without any disruption. Tegus not only met sales targets in Q2 and Q3 but exceeded them, hitting 109% and 101% of their goals respectively.

“Freeing up those funds allowed us to launch new kickers and incentives to get our team energized to hit their goals,” Dastgheib-Beheshti says. “I’m very proud to see that implementing Chorus was not only a win that didn’t slow us down, but also allowed us to free up capital for initiatives that will accelerate our teams even more.”

Looking to the Future

With the integration of ZoomInfo’s comprehensive data services and Chorus’s conversation intelligence, Tegus is well-positioned for continued growth and success. The seamless transition and significant cost savings have reinforced the company’s commitment to optimizing its go-to-market engine and allocating resources effectively.

For other revenue leaders considering a similar transition, Dastgheib-Beheshti offers this advice: “Work with your ZoomInfo partners and ask to see your data in the new environment. It transforms the decision from a gamble into a straightforward cost-saving measure.”